Which book should we read? Mathilda, founder of Juniper, has given us her best tips.

Mathilda, founder of Juniper, reveals her secrets to balance work- and family life, her best books for rainy summer days in bed, and much more. Don’t miss it!

July 6, 2020

Which book should we read? Mathilda, founder of Juniper, has given us her best tips.

The view you have in NYC, wow! How come you moved there?

Jacob and I have always dreamed about living abroad and especially in NYC so we've been looking at opportunities to make that happen. And finally, at the end of last year, Jacob got a job opportunity in New York that made it possible for the family to start our new adventure!

We know, but for those who don't - Why Juniper?

- Great sleep is about creating dreams and having the energy to make them come true.

JUNIPER is a premium bed linen brand that always puts the customer first. Great sleep is about creating dreams and having the energy to make them come true. We aim to support people with both.

How do you balance life with your two amazing kids Juni and Juniper?

I would lie if I said that it was easy, especially now when Juni is getting bigger and we have been living in quarantine the last few months with no possibilities for child care. But what I try to do to the extent possible, is to give Juni or Juniper 100% of my focus, and not try to do both at the same time. Because when I don't, Juni gets upset, I feel terrible, and my output with Juniper becomes mediocre. So it is almost back to school, with different subjects in a tight schedule, then it was math one hour, now it is customer support one hour, the hour after might be drawing horses with Juni.

Your best book to cuddle with in Juniper bedding?

I think "Why We Sleep" by Matt Walker was one of the more transformative books for me. But as he highlights the vital importance of sleep I always felt bad staying up reading at night and instead closed the book really quickly so it took some time finishing it. Right now I am reading "Atomic Habits" by James Clear which is also a really powerful book that I am already sure I will recommend others to read as well.

Other brands that you would like to see joining Off Script?

Other founder-driven Swedish brands that are pushing boundaries for sustainability such as Asket would be great to see on Courate.

Why is Juniper joining Off Script?

Since we have essentially cut out the physical retail stores from our distribution to be able to push down prices, we are seeking new and innovative ways of reaching new customers, preferably in a data-centric environment. Off Script offers just that, and at the same time makes working with influencers much more scalable.

Jupiter is one of the amazing brands that is on Off Script. Are you working for a brand and want to know more?

Go to courate.co/brands and sign up!